Healthy Skepticism Library item: 9383
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Collins DE.
Rx and OTC: why neither will ever be the same
Medical Marketing and Media 1993 Feb; 28:20-24, 26
Abstract:
The changes in product management, the sales force, advertising, research, and product development in prescription and over-the-counter drug industries in light of the Rx-to-OTC switch phenomenon are discussed.
