Healthy Skepticism Library item: 9375

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Koga K, Egawa N, Ohshima T, Mohri T.
Study of drug advertisements in the journals for physicians and pharmacists
Japanese Journal of Hospital Pharmacy 1992; 18:(6):661-666

Abstract:

A survey of drug advertisements in 6 major journals published in the United States and Japan for physicians and pharmacists is described. Japanese advertisements were considerably different from those of the U.S. in the fair balance between safety and effectiveness, one of the most important advertising regulations. The difference reflected the characteristics of the package insert in each country. Although drug advertising is valuable as a convenient and rapid source of information about prescription drugs, it is suggested that physicians and pharmacists in Japan should refer to other drug information sources for details of a drug’s adverse reactions.