Healthy Skepticism Library item: 9346

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Miller PJ.
1992 In review: why aren't marketers smiling?
Medical Marketing and Media 1993 Apr; 28:12-14, 16, 18-26

Abstract:

The retail market for prescription drugs in 1992 was examined, including reimbursement status, sales, acquisition costs, prescription volume, and new products. It was noted that the retail market for prescription drugs grew by 1.46%. For the first time, a generic company was the volume leader.