Healthy Skepticism Library item: 9345

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Xenakis A.
DTC advertising: don't bypass pharmacists
Drug Store News for the Pharmacists 1993 Mar 15; 3:51

Abstract:

It is suggested that community pharmacists should be included in direct-to-consumer advertising of prescription drugs since they are the best providers of balanced information.