Healthy Skepticism Library item: 9323

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Butler T.
Hospital pharmacy-the pharmaceutical industry perspective
Pharm Manage England 1993; 8:

Abstract:

An overview of trends in pharmaceutical care, in England’s hospitals, and how the pharmaceutical industry must work with the hospital pharmacy to enable cost effective prescribing is presented.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963