Healthy Skepticism Library item: 9312

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Following suit
NARD J 1993 Dec; 115:41-42

Abstract:

A lawsuit filed by 20 independent and chain pharmacies charging 7 pharmaceutical manufacturers and a mail order prescription company with a wide range of federal antitrust violations is described.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963