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Healthy Skepticism Library item: 9243

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Sukkari SR, Sasich LD, Nicholls PJ.
Promoting research to the medical staff: reorganized hospital formulary as a key element in the transfer of scientifically relevant drug information
ASHP Midyear Clinical Meeting 1994 Dec; 29:P-347


Abstract:

The potential of the hospital formulary system to guide physicians in prescribing the best drugs has not been realized. We describe a model for the transfer of clinically relevant research information about drugs to prescribers with the goal of improving prescribing behavior. Key elements of the coordinated implementation model are; physicians practice within an environment where competing influences affect prescribing behavior, drug advertising being one important influence; clinically relevant research about drugs is necessary, but by itself is not sufficient to ensure its use. We propose a formulary organized by licensed indications and based on the evidence based paradigm as a central element in an ongoing process to improve prescribing behavior by promoting the use of clinically relevant research.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.