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Healthy Skepticism Library item: 9233

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Gatty B.
Feds widen probe of pharmaceutical industry marketing and promotional practices
Hospital Formulary 1994 Oct; 29:724, 723


Abstract:

An investigation of marketing and promotional practices by the pharmaceutical industry by the U.S. Food and Drug Administration (FDA), the U.S. Department of Health and Human Services, and the U.S. Department of Justice is discussed, including the practices of gift giving in exchange for prescribing prescription products, and providing grants to physicians for studies of questionable scientific value. The indictment of Genentech in Minnesota for alleged kickbacks to a physician to induce him to prescribe a growth hormone is also discussed.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963