Healthy Skepticism Library item: 9224

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Golodner LF.
Developing a patient focus: consumer perspective
Journal of Pharmaceutical Marketing Management 1994; 8:(4):25-37

Abstract:

The National Consumer League’s consumer perspective of patients is discussed, including demographic trends in the United States, the pharmaceutical industry’s need to recognize that over-the-counter and prescription drugs are interchangeable to the consumer, the effects of the implementation of OBRA 90, and patient privacy in a computer environment.