Healthy Skepticism Library item: 9223

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rankin K.
Generic drugs are primed for growth explosion
Drug Store News for the Pharmacist 1994 Jul; 4:15-16, 20, 27

Abstract:

The potential for explosive growth of U.S. generic drugs within the next few yr as a result of rising public concern about prescription drug prices, the mix in the growing influence of managed care over the nation’s health delivery system, and an unprecedented number of blockbuster drugs about to lose patent protection, is discussed, including the top 20 generic products in drug stores, generic industry alliances with brand name pharmaceutical manufacturers, and the top 10 generic companies.