Healthy Skepticism Library item: 9218

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Benzing L, MacKelvie CF.
Coping with patient privacy: prescription for the pharmaceutical industry
Pharmaceutical Executive 1994 Nov; 14:64, 66, 68-70, 72, 74

Abstract:

Several vital issues that arise as patient targeting becomes more commonplace and guidelines for how pharmaceutical manufacturers can effectively deliver health information and news about therapeutic developments to consumers without violating the fundamental individual right to privacy are discussed. Federal and state laws dealing with confidentiality of patient records, the growth of automation of medical records that has outpaced the law’s ability to adapt traditional privacy and confidentiality standards, the Health Information Superhighway Bill and its guidelines for protection of patient confidentiality and other laws already in effect, and the importance of the U.S. Congress and other legislative bodies establishing a national policy outlining the objectives, measurements, and accountability for the use and protection of patient information are outlined.