Healthy Skepticism Library item: 9207

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bergman LC.
Prescription for successful marketing: indys put coupons in the mail
Drug Store News for the Pharmacist 1995 May; 5:57

Abstract:

Cooperative direct mail advertising to specifically targeted local neighborhoods by independent pharmacies is discussed; these programs contain numerous special coupon offers from many local businesses with the cost of each mailing shared by all participants in selected nearby neighborhoods and can advertise such benefits as free prescription delivery and other inducements to increase traffic in a pharmacy.