Healthy Skepticism Library item: 9206

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Griffin JP.
Pharmaceutical industry of the future
International Pharmacy Journal 1995 May-Jun; 9:

Abstract:

An overview of future changes in the pharmaceutical industry, including use of generic medicines, effects of costs of newer drug products on market penetration, encouragement of switching prescription drugs to OTC, and effects of mergers and acquisitions, is presented.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963