Healthy Skepticism Library item: 9181

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bootman JL, Noel M.
Sampling on the line: should the giveaway war come to an end?
Pharmaceutical Executive 1995 Mar; 15:86, 88, 90

Abstract:

Issues with the sampling system that have drawn legislative attention and criticism from managed care systems, including drug diversion, influence on prescribing, and impact on the high cost of pharmaceutical marketing, and an alternative to the current system that retains the advantages of sampling and eliminates many of the problems are discussed.