Healthy Skepticism Library item: 9154
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Cohen KR.
Managed competition: implications for the U.S. pharmaceutical industry
Journal of Research in Pharmaceutical Economics 1996; 7:(1-2):29-40
Abstract:
New goals for the U.S. pharmaceutical industry due to pressures by managed care, including increasing compliance, switching prescription products to OTC medicines, decreasing research-to-market time, becoming close to the customer, and promotion of systems management of medicine, are presented.