Healthy Skepticism Library item: 9148
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Dutton JE, Reece MA.
Impact of current trends in health care on the pharmaceutical sales force of the future
Journal of Pharmaceutical Marketing Management 1996; 10:(4):237-249
Abstract:
The impact of the growth of managed health care and the threat of health care reform on the pharmaceutical sales force, including downsizing the force, changing education and training requirements, and the increased role of other health professionals with prescriptive authority, is discussed.
