Healthy Skepticism Library item: 9136

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

NMA adopts new code for OTC medicine sales
New Zealand Pharmacy 1995 Sep; 15:12

Abstract:

Rules governing the responsible sale and promotion of OTC medicines that form the basis of a new code of practice adopted by the Non-Prescription Medicines Association, the industry organization for marketers of OTC medicines in New Zealand, are described; code requires that members inform consumers responsibly, ensure all claims made in advertising are accurate, lawful, balanced, and based on sound and objective scientific evidence, and that pharmacists communicate information to promote responsible use of non-prescription medicines.