Healthy Skepticism Library item: 8909
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Paulshock BZ.
Generic prescription
J Am Med Assoc 1969 Oct 27; 210:728
Abstract:
In this communication, the author suggests that prescribing should be done generically, drug literature and advertising should include generic names in prominent type, and that pharmacists should establish prescription prices based on cost plus fee rather than cost plus percentage.