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Healthy Skepticism Library item: 8551

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Barbieri J.
New prescription drug labeling requirement
US Pharmacist 1979 Aug; 4:19-21


Abstract:

The FDA’s final regulation issued in August 1978 requiring all manufacturers of prescription drug products to include information on the manufacturer’s drug label advising the pharmacist of the specific type of dispensing container needed to maintain the identity, strength, quality, and purity of the drug product is discussed. The requirements, rationale and special problems presented to the dispensing pharmacist by the regulation are described.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963