Healthy Skepticism Library item: 8550

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Fink JL.
Marketing in a generic environment: pharmacist's view
Medical Marketing and Media 1979 Oct; 14:40, 42, 44, 46

Abstract:

Many of the issues affecting pharmacists’ behavior relative to drug product selection and dispensing practices when prescriptions are written generically are reviewed. After reviewing several studies which examined how and why pharmacists make drug purchasing decisions, it is concluded that pharmacists should and do expect substance in communications and advertisements from drug manufacturers.