Healthy Skepticism Library item: 8541

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Independents: holding their own
National Association of Retail Druggists Journal 1979 Mar; 101:23-24

Abstract:

The positive effects of greater advertising, better pricing and more customer relations on the overall business growth of independent pharmacies are reported in a National Association of Retail Druggists survey involving 1,500 pharmacies.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963