Healthy Skepticism Library item: 8348

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Reinstein JA.
Marketing medicines for self-medication
Journal of Pharmaceutical Marketing Management 1996; 10:(2-3):31-38

Abstract:

The marketing of drugs for self-medication is examined, including the prescription-to-OTC switch; trade names; distribution; advertising; consequences for pharmacists, physicians, and consumers; the World Health Organization (WHO) recognition of self-medication; and self-medication in developing vs developed countries. It was concluded that responsible self-medication increases self-reliance in health and improves the quality of life for consumers while helping government control health care costs.