Healthy Skepticism Library item: 8340

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rankin K.
Mission: alliances
Drug Store News for the Pharmacist 1996 Aug; 6:15-16, 18, 21

Abstract:

Challenges faced by manufacturers of generic pharmaceuticals in Washington and in the marketplace that could undermine the industry’s ability to hold down health costs, and efforts by the president of the Generic Pharmaceutical Industry Association to forge alliances with the leaders of retail pharmacy and other natural allies of generic medicine in order to preserve the industry’s ability to reduce the cost of prescription drug therapy are discussed.