Healthy Skepticism Library item: 8328

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Koberstein W.
What patients want: industry responds
Pharmaceutical Executive 1996 Oct; 16:80-82, 84, 86, 88, 90, 92, 94,

Abstract:

The responses of the pharmaceutical industry to the results of a survey of geriatric patients regarding attitudes toward prescription drugs are presented, including methods to meet patients’ needs, efforts to deal with patient communications on philosophical and practical levels, and emerging trends toward real partnerships between companies, health care providers, and patients to enhance accessibility to and effective use of pharmaceuticals.