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Healthy Skepticism Library item: 8327

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Roylance PJ, Adornato FA, Currie WJ, Taglieber U.
Problems in achieving a consistent worldwide product circular
Drug Information Journal 1996; 30:(4):869-873


Abstract:

Some of the factors that may lead to U.S. pharmaceutical companies presenting different prescribing information to physicians in developing countries from that approved and published in the United States are discussed, and an outlook on trends towards harmonization in the European Union is provided.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963