Healthy Skepticism Library item: 8187

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Maximize your prescription drug investment
Managed Healthcare 1997 Nov; 7:46-47

Abstract:

How a pharmaceutical company can target the right patients to ensure a product’s success with a focus on the use of Health Care Management Reports published by Clinical Care in America is described; the report includes information on disease topics, the ability to track 5 million lives longitudinally, link pharmacy, hospital and physician activity for each patient, analyze this massive database, focus on diseases and drugs that affect large segments of the population, and develop a clear, user-friendly presentation that highlights the implications of the findings.