Healthy Skepticism Library item: 8181

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McCarthy R.
Rx ads hit consumer bull's eye
Drug Benefit Trends 1998 Jan; 10:23

Abstract:

The role of direct-to-consumer prescription advertising by pharmaceutical manufacturers in rising pharmacy costs in the managed care environment is discussed.