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Healthy Skepticism Library item: 8161

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Heller A.
New technology advances pharmacy productivity
Drug Store News Chain Pharm 1998 Jan; 8:


Abstract:

The need for technology advances to improve retail pharmacy productivity and free up pharmacist time for patient contact and consulting is discussed. It was noted that state-of-the-art equipment raises the speed and accuracy in dispensing and allows pharmacists more face-to-face time with patients. Electronic payments and billings enhance cash flow, and more and more pharmacy chains are using World Wide Web sites on the Internet to advertise services.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963