Healthy Skepticism Library item: 8159

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

DTC data
Pharmaceutical Executive 1998; 1:(2):33-34

Abstract:

Three tables listing information about first-quarter spending in 1998 on direct-to-consumer (DTC) prescription drug advertising are provided, including DTC spending by the top 20 prescription drug companies, DTC spending for the top 20 prescription drug brands, and a comparison of DTC spending with the first quarter in 1997.