Healthy Skepticism Library item: 8156

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wechsler J.
Message to marketers: take the high road
Pharmaceutical Executive 1998; 1:(2):28-29

Abstract:

Comments by David Kessler, former U.S. Food and Drug Administration (FDA) commissioner, about direct-to-consumer (DTC) prescription drug advertising and Sidney Taurel, the chief executive officer of Eli Lilly, about standards for DTC advertising are presented, and current activities of the FDA with respect to DTC advertising are discussed.