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Healthy Skepticism Library item: 8126

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wechsler J.
Prices, patients, privacy top 1999 agenda
Pharmaceutical Technology 1999 Jan; 23:14, 16-18, 20, 22, 24, 27


Abstract:

The surge in prescription drug prices in 1998 and the growing support for Medicare prescription drug benefits are discussed, including the industry’s concern about the congressional mandate to enact patient privacy legislation, the need to encourage generic drug competition, the effect of advertising on demand for expensive therapies, and the regulation of drug safety programs to ensure efficiency.

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.