Healthy Skepticism Library item: 8092

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pines WL.
Direct-to-consumer promotion: an industry perspective.
Clin Ther 1998; 20:

Abstract:

Direct-to-consumer advertising of prescription drugs from the perspective of the pharmaceutical industry is discussed, and the role, history, and use of this type of advertising and major issues raised by direct-to-consumer advertising are considered.

Keywords:
Advertising/economics Advertising/trends* Drug Industry/economics Drug Industry/trends* Humans United States United States Food and Drug Administration