Healthy Skepticism Library item: 7951

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Settlement funds: distribution decided in price-fixing case
America's Pharmacist 1999 Oct; 121:20-21

Abstract:

The status of the Sherman Act class action lawsuit dealing with brand name prescription drugs antitrust litigation and the process of distributing settlement monies are discussed.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963