Healthy Skepticism Library item: 690
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Colby WD.
Guidelines for interaction with the pharmaceutical industry.
CMAJ 1995 Apr 1; 152:(7):1040-2
Keywords:
*letter to the editor
Canada
continuing medical education
guidelines, discussion of
relationship between physicians in training and industry
attitude toward promotion
value of promotion
quality of information
sponsored symposia & conferences
sales representatives
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY
EVALUATION OF PROMOTION: DETAILING
PROMOTION AS A SOURCE OF INFORMATION: DOCTORS
PROMOTION DISGUISED: SUPPORT FOR CME
REGULATION, CODES, GUIDELINES: CONTACT WITH MEDICAL STUDENTS AND HOSPITAL STAFF
Notes:
The author believes that Guyatt was extremely patronizing in his reply to previous letters. The process by which Guyatt and colleagues developed the guidelines for the interaction of residents and the pharmaceutical industry was seriously flawed. It is not surprising that industry threatened to withdraw funding from Guyatt. The author finds sales representatives to be knowledgeable and helpful and almost all continuing medical education courses held outside of academic centres are paid for through pharmaceutical company sponsorship. Physicians should engage in a constructive dialogue with drug companies.