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Healthy Skepticism Library item: 687

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

de Serres J.
L’enseignement de la médeicne et l’ industrie pharmaceutique
CMAJ 1995; 152:1039

Keywords:
*letter to the editor Canada source of information attitude toward promotion promotional literature ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS PROMOTION AS A SOURCE OF INFORMATION: DOCTORS


Notes:

The author argues that it is impossible to ignore industry promotion and wonders where physicians can get information about drug products. He also points out that experts and teachers may also be biased in their presentation of information.

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.