Healthy Skepticism Library item: 6799

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sherwood LM.
Cal Ripken, Jr., and prinivil
New England Journal of Medicine 1998; 339:2025

Abstract:

It is noted in the advertisements that Mr. Ripken does not have hypertension. Ripken was chosen to promote this product because he embodies the same hard-at-work eithc that Merck associates with prinivil. Physicians’ responses to this advertisement have been positive in the past.

Keywords:
*letter to the editor/United States/Merck/ celebrities/ endorsements/ journal advertisements/industry perspective/attitude toward promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL TECHNIQUES: ENDORSEMENTS