Healthy Skepticism Library item: 6795

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Morgan S
Issues for Canadian pharmaceutical policy: Striking a balance: health care systems in Canada and elsewhere
Sainte-Foy, Canada: Sainte-Foy, Canada 1998

Abstract:

(Limited to parts of article dealing with promotion.) The author critically reviews the regulation of promotion in Canada and makes suggestions for improvements.

Keywords:
*analysis/Canada/regulation of promotion/Pharmaceutical Advertising Advisory Board (Can)/Pharmaceutical Manufacturers Association of Canada/preclearance of advertisements/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION