Healthy Skepticism Library item: 6793

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J, North P.
OMA perspective on comparative advertising of pharmaceutical products
Ontario Medical Review 1998; 65:(5):25-27

Abstract:

The Pharmaceutical Advertising Advisory Board is revising its Code of Advertising Acceptance to deal with the question of advertising of comparative claims. Two areas for which the PAAB requested commentary were the quality and quantity of evidence which should be required and how nontherapeutic claims should be treated. This article presents the response of the Ontario Medical Assocation.

Keywords:
*analysis/comparative advertising/ Code of Advertising Acceptance (PAAB)/ journal advertisements/ Pharmaceutical Advertising Advisory Board (Can)/ Ontario Medical Association/preclearance of advertisements/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS