Healthy Skepticism Library item: 6791

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Placing the ads
Canadian Medical Association Journal 1998; 159:920
http://www.cma.ca/cmaj/vol-159/issue-8/0920a.htm

Abstract:

The theme of a recent edition of the Canadian Medical Association Journal was palliative care. Opposite the editor’s page describing the issue were ads for analgesics used in palliative care. Was this a coincidence or did the advertisers have advanced knowledge of the contents of the issue?

Keywords:
*letter to the editor/Canada/ placement of journal advertisements/Canadian Medical Association Journal/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS