Healthy Skepticism Library item: 6759

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

The internet and drugs
Health Horizons 1997; (32):2
www.ifpma.rog/hhhs/welcome.htm

Abstract:

It is important to try and be sure that false advertising does not make it onto the web. Industry has already taken steps to control promotion: national associations in developed countries have their own codes, each large company has its own rules and there is the IFPMA code. Long experience has shown that the IFPMA code works. In discussions under the aegis of the World Health Organization, an agreement is being outlined on the usefulness of such a code.

Keywords:
*editorial/IFPMA/regulation of promotion/industry perspective/WHO/World Health Organization/ Code of Pharmaceutical Marketing Practices (IFPMA)/ International Federation of Pharmaceutical Manufacturers Associations/ Internet/PROMOTIONAL TECHNIQUES: INTERNET ADVERTISING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION