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Healthy Skepticism Library item: 6748

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Baraldi R.
Drug company money: to accept or not to accept? Is that the question
DES Action Canada Newsletter 1997; (51):1-2, 4-6
www.web.net/~desact


Abstract:

A panel discussion dealth with the question of whether women’s health groups should accept funding by pharmaceutical companies. Presentations were made from a variety of perspectives: groups that had and hadn’t decided to accept funding, a doctor who has written on the pharmaceutical industry and a former employee of Health Action International who has looked critically at issues concerning drug companies.

Keywords:
*analysis/Canada/corporate funding/ patient groups/ consumer groups/ conflict of interest/ attitude toward industry/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/SPONSORSHIP: PATIENT AND CONSUMER ORGANIZATIONS

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963