Healthy Skepticism Library item: 6709

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mansfield P, Vitry A.
Re: the promotion of Nitro-Dur (glyeryl trinitrate)
1996 Dec;

Abstract:

The reply from Schering-Plough about its marketing of Nitro-Dur did not answer the concerns that MaLAM had about unfair presentation of results for a competitor drug and the unbalanced presentation of results with Nitro-Dur.

Keywords:
*analysis/Australia/developed countries/ comparative advertising/Schering-Plough/Nitro-Dur/glyceryl trinitrate/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: DIRECT MAIL/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES