Healthy Skepticism Library item: 6703

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Knowledge is the best medicine campaign: a “new vision” for PMAC’s education program
PMAC News 1996 Oct; 8

Abstract:

The Knowledge is the best campaign from the Pharmaceutical Manufacturers Association of Canada will be undergoing some changes: the campaign will expand its focus from senior to include other Canadians; regional coordinators will be hired; the campaign will do what it is currently doing, but do it better.

Keywords:
*news story/Canada/information from companies/general public and consumers/Pharmaceutical Manufacturers Association of Canada/INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS