corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 6696

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

The impact of drug promotion on drug expenditure
MaLAM Australian News 1996 Sep-Oct; 4:(9-10):1-4


Abstract:

The impact of drug promotion is not limited to misleading advertising. It also influences the cost-effectiveness of prescribing practices and total expenditures on drugs. MaLAM reviews studies on this topic and proposes recommendations which might be implemented in Australia to limit the adverse health and economic impact of drug promotion.

Keywords:
*analysis/Australia/developed countries/ journal advertisements/ prescribing costs/ quality of prescribing/ regulation of promotion/ source of information/ promotion costs and volume/MaLAM/Medical Lobby for Appropriate Marketing/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/VOLUME OF AND EXPENDITURE ON PROMOTION

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend