Healthy Skepticism Library item: 6696

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

The impact of drug promotion on drug expenditure
MaLAM Australian News 1996 Sep-Oct; 4:(9-10):1-4

Abstract:

The impact of drug promotion is not limited to misleading advertising. It also influences the cost-effectiveness of prescribing practices and total expenditures on drugs. MaLAM reviews studies on this topic and proposes recommendations which might be implemented in Australia to limit the adverse health and economic impact of drug promotion.

Keywords:
*analysis/Australia/developed countries/ journal advertisements/ prescribing costs/ quality of prescribing/ regulation of promotion/ source of information/ promotion costs and volume/MaLAM/Medical Lobby for Appropriate Marketing/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/VOLUME OF AND EXPENDITURE ON PROMOTION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909