Healthy Skepticism Library item: 6694

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mansfield P.
Campaign to combat misleading promotion
INRUD News 1996 Oct; 6:(2):3

Abstract:

The Medical Lobby for Appropriate Marketing has called all its subscribers and supporters to send a protest letter to the International Federation of Pharmaceutical Manufacturers Associations following its decision about an ad by Parke-Davis in Pakistan for Ponstan (mefenamic acid). The ad promoted the use of Ponstan for children based on inadequate evidence.

Keywords:
*letter to the editor/Pakistan/developing countries/Medical Lobby for Appropriate Marketing/MaLAM/quality of information/IFPMA/International Federation of Pharmaceutical Manufacturers Associations/Parke-Davis/Ponstan/children/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION