Healthy Skepticism Library item: 6679

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Green Shield Canada
Re: direct-to-consumer prescription drug advertising (DTCA)
: Green Shield Canada 1996 Jun 10
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

Green Shield Canada, a not-for-profit corporation that administers a wide range of prepaid health benefit plans, is opposed to direct-to-consumer advertising of prescription drugs. It is very much in favour of the trend for consumers/patients to receive quality drug information both in advance of and at the time of the encounter with the health provider. If strategies can be devised to overcome Green Shield’s concerns about inappropriate utilization and cost it would be prepared to reconsider its position.

Keywords:
*policy statement & guideline/Canada/DTCA/direct-to-consumer advertising/quality of information/consumer drug prices/attitude toward promotion/ consumer behaviour & knowledge/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE