Healthy Skepticism Library item: 6674

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Canadian Public Health Association
Submission to consensus conference on direct-to-consumer advertising of prescription drugs
: Canadian Public Health Association 1996 Jun
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

Given the increasing demand from the public for more information about health and lifestyle matters, it would appear reasonable to relax somewhat the restrictions on the advertising of prescription drugs provided that adequate controls and regulations are implemented.

Keywords:
*policy statement & guideline/Canada/DTCA/direct-to-consumer advertising/attitude toward promotion/regulation of promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING