Healthy Skepticism Library item: 6670

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Canadian Pharmaceutical Association
Re: Drugs directorate consultation workshop on direct-to-consumer prescription drug advertising
: Canadian Pharmaceutical Association 1996 May 16
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

The Canadian Pharmaceutical Association believes that if direct-to-consumer advertising is permitted it should be heavily regulated and be restricted to name, price and quantity only and all material should be precleared. If it is to be prohibited this should be based on a consumer safety perspective.

Keywords:
*policy statement & guideline/Canada/DTCA/direct-to-consumer advertising/preclearance of advertisements/regulation of promotion/ enforcement pyramid/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.