Healthy Skepticism Library item: 6662

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Towards a better informed consumer of prescription medicines
Ottawa: Pharmaceutical Manufacturers Association of Canada 1996 May
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

The Pharmaceutical Manufacturers Association of Canada believes that information and education are pivotal to improving consumer health outcomes and reducing healthcare costs. Further, the PMAC believes that consumers have the absolute right of choice in terms of their medicines and that choice is no choice at all if there is inadequate information to facilitate that choice. Therefore, the PMAC supports the responsible advertising of prescription medicines directly to the consumer.

Keywords:
*policy statement & guideline/Canada/Pharmaceutical Manufacturers Association of Canada/industry perspective/DTCA/direct-to-consumer advertising/ preclearance of advertisements/general public and consumers/attitude toward promotion/value of promotion/source of information/regulation of promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES