Healthy Skepticism Library item: 6662

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Towards a better informed consumer of prescription medicines
Ottawa: Pharmaceutical Manufacturers Association of Canada 1996 May
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

The Pharmaceutical Manufacturers Association of Canada believes that information and education are pivotal to improving consumer health outcomes and reducing healthcare costs. Further, the PMAC believes that consumers have the absolute right of choice in terms of their medicines and that choice is no choice at all if there is inadequate information to facilitate that choice. Therefore, the PMAC supports the responsible advertising of prescription medicines directly to the consumer.

Keywords:
*policy statement & guideline/Canada/Pharmaceutical Manufacturers Association of Canada/industry perspective/DTCA/direct-to-consumer advertising/ preclearance of advertisements/general public and consumers/attitude toward promotion/value of promotion/source of information/regulation of promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909