Healthy Skepticism Library item: 6661

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Consultation workshop to examine direct-to-consumer advertising
PMAC News 1996 May; 12-14

Abstract:

The paper from the Pharmaceutical Manufacturers Association of Canada on direct-to-consumer advertising addresses various issues surrounding the subject such as: the new healthcare consumer, the inappropriate use of prescription medicines, the unrealistic nature of the current regulatory environment and patient information and original package dispensing. PMAC supports a system of preclearance for any consumer advertising.

Keywords:
*analysis/Canada/direct-to-consumer advertising/DTCA/Pharmaceutical Manufacturers Association of Canada/regulation of promotion/information from companies/ preclearance of advertisements/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING